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When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response.

When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response.

There are three discussion topics. Choose any two topics.

label your post by topic number so that it is clear which topic is being discussed.

Supporting your views with references:
When you make an assertion of fact, state that it is based on your own experience or provide an in-text citation for the reference source you used to support your response.  A minimum of two sources is required for the main topic, and for the reply posts. You do not need two sources for each topic, but you do need two sources across your main topic responses.  For maximum credit, you will need three or more.  You will also need a minimum of two references to support your reply responses to classmates.  For maximum credit, you will need three or more.

See Content>Discussion Expectations for full instructions.

TOPIC 1: AMA Definition of MarketingPROMPT:  Discuss at least three components of the AMA marketing definition (creating, communicating, delivery, exchanging) that are affected by the free choice of consumers.  Shot of a group of business people having a meeting in a modern office.Cecilie_Arcurs / E+ Collection / Getty Images TOPIC 2: Societal Influences PROMPT: Reflect on how the “prepared meals” industry demonstrates societal influences. How are traditional food service industries (such as grocery and restaurants) responding to the new market opportunity? How does this relate a customer’s perceived value? Friends standing around the kitchen island, having fun and preparing food together. vgajic / E+ Collection/ Getty Images  TOPIC 3 : Perceptions of MarketingPROMPT: Compare the popular perception of marketing as advertising to the marketing practitioner’s organized method of approach. How does marketing reach beyond the concept of advertising to a greater role within organizations?  Double exposure of man looking at cityscape.Jasper James / The Image Bank / Getty Images


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