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Should Haier market Maytag’s current brand names or should Haier replace Maytag brands with the Haier corporate brand Name?

Should Haier market Maytag’s current brand names or should Haier replace Maytag brands with the Haier corporate brand Name?

2. Should Haier market Maytag’s current brand names or should Haier replace Maytag brands with the Haier corporate brand Name?

· merits of global branding, multi-product brand

· pros and cons for marketing vs. replacing Maytag’s current brand names

3. How much is the Maytag Corporation approximately worth? If Haier submitted a bid for Maytag, what would be a bid price?

· from a financial perspective (price-earning or P/E ratio):

Ø  market value = “multiple” x EPS x common shares outstanding

Ø  industry “multiples” ranges from 16-21

Ø  projected earning-per-share: $.54 (2005), $.75 (2006), and $.80 (2007)

Ø  common share outstanding = dollar value of bid ($1,13 billion)/share price bid ($14)

· What the biding price is actually buying (tangible and intangible) based on Maytag’s consolidated balance sheet for 2004 (Exhibit 8A)?

· from a strategic perspective (how much is the Maytag worth to Haier) — benefits, cost and opportunity cost

Answer each question seprerately in an organized way. only use info from case. CASE


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