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Reflection and Discussion Forum Week 4 Reflection and Discussion Forum Week 4Assigned Readings:Chapter 9. Pricing.Chapter 10. Channels of Distribution.Initial Postings:

Reflection and Discussion Forum Week 4 Reflection and Discussion Forum Week 4Assigned Readings:Chapter 9. Pricing.Chapter 10. Channels of Distribution.Initial Postings:

Reflection and Discussion Forum Week 4

Reflection and Discussion Forum Week 4Assigned Readings:Chapter 9. Pricing.Chapter 10. Channels of Distribution.Initial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion.Also, provide a graduate-level response to each of the following questions:

  1. Lawyers are changing their pay structures. It used to be that they would bill hourly (top dollar for top lawyers, less experienced helpers had cheaper rates). Now they’re beginning to price like consultants—per project. Thus they must begin assessing the value-added to the client firm of the legal expertise and assistance. What advice would you give a law firm to proceed fairly and profitably?
  2. Go online and compare three franchises (e.g., franchise.org, americasbestfranchises.com, or whichfranchise.com). Choose two franchises in the same industry (e.g., fast food) and the third franchise from another industry (e.g., hair cutting). Make a table to report the fee structures (upfront, continued licensing), as well as benefits touted for franchisees of each franchise system. What would tempt you to pitch in with some friends and buy a franchise when you finish your degree?

[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student’s own words – do not provide quotes!] [Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced). Post the actual body of your paper in the discussion thread then attach a Word version of the paper for APA review]

 

Activity 4 – Article Critique Assignment

In this assignment, you are to critically read and evaluate a scholarly article’s strengths, weaknesses, and contributions to the study field. Learning how to critique a journal article has several benefits, including preparing you for publishing in the future and keeping you current on the literature in your field of study. The practical application is developing the ability to look at research within your organization and industry with a knowledgeable, critical eye. The University of the Cumberlands (UC) Library subscribes to many journals and provides you access to appropriate collections to support this assignment. Using the UC Library, locate and review the following peer-reviewed articles: Lim, L. G., Tuli, K. R., & Grewal, R. (2020). Customer satisfaction and its impact on the future costs of selling. Journal of Marketing, 84(4), 23-44.Melumad, S., & Meyer, R. (2020). Full Disclosure: How Smartphones Enhance Consumer Self-Disclosure. Journal of Marketing, 84(3), 28-45.Wies, S., Hoffmann, A. O. I., Aspara, J., & Pennings, J. M. (2019). Can advertising investments counter the negative impact of shareholder complaints on firm value?. Journal of Marketing, 83(4), 58-80.Liu, Y., Shankar, V., & Yun, W. (2017). Crisis management strategies and the long-term effects of product recalls on firm value. Journal of Marketing, 81(5), 30-48.Bleier, A., Harmeling, C. M., & Palmatier, R. W. (2019). Creating effective online customer experiences. Journal of marketing, 83(2), 98-119. Following your review, choose one article from this list; critically evaluate the article’s strengths, weaknesses, and contribution to the study field using the outline below as a guide: Cover page

  • The cover page will include:
    • Articles Title and Author (s)
    • Name of Journal (s)
    • Date of publication
    • Your name

Executive Summary

  • Summarize the significant aspects of the entire article, including:
    • The overall purpose and general area of study of the article.
    • The specific problem being addressed in the study.
    • The main findings of the article.

Literature Review

  • Briefly summarize the overall themes presented in the Literature Review.
    • Was the literature review applicable to the study, current and thorough?
    • Were there gaps in the literature review?

Data Analysis

  • Identify the methodology used: qualitative, quantitative, mixed? Was the chosen methodology appropriate for the study? Why or why not?
  • Did the data analysis prove or disprove the research questions? Explain.

 Results/Conclusion

  • In this section, you will address the following:
    • Describe the article’s relevance to the field of knowledge.
    • Outline the strengths and weaknesses of the article. Be specific.
    • Based on the article, what future research do you think needs to be accomplished in this area?
    • What are your key points and takeaways after analyzing the article?

Proper APA in-text citation must be used. The review is to be word-processed double spaced, not less than two pages, and no more than five pages in length. Paper length does not include the cover page, abstract, or references page(s).


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