Consumer Behavior, Target Marketing, Branding

CH5 • Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.

CH5 • Identify the needs that cause your target market to buy.

CH6 • Create a written positioning statement that identifies:

Your organization’s product/service
Your target market – Needs that cause your target market to buy including emotional and

logical drivers – How your product solves the target market’s needs

What makes your organization different from its competition

CH4 • Include sources of secondary research that support your analysis

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