Overview: For this first milestone, due in Module Three, you will provide an introduction to the healthcare organization (Bellevue Hospital) that is the basis for your final healthcare marketing and communication plan. You will describe some of the current services they offer, then select one on which to focus. You will explain how the organization’s mission, vision, and goals serve its stakeholders, and you will identify its current target market.
***Follow rubric verbatim***
Textbook Link: Chapter 1-4
Guidelines for Submission: This milestone should be submitted as a Word document, 2 to 3 pages in length, double-spaced, using 12-point Times New Roman font, one-inch margins, and the latest edition of the APA manual for formatting and citations.
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