Starbucks Coffee Company
Case Study: Starbucks Coffee Company
Answer the following Questions –
- What are the key issues for Starbucks?
- How would the decision to offer fair trade coffee would affect Starbucks’ Corporate Reputation?
- What are the problems associated with not offering fair-trade coffee? and how would they affect Starbucks’ Corporate Reputation?
- What should Smith do?
Around 1000 words
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