• Identify two metrics that you found interesting or surprising in the Hubspot article and explain why.
• Do you think these metrics would be used for a company like Pepsi? Why or why not?
• If a company has a broad goal of “improving the financial performance of marketing efforts,” which of the metrics listed in the article could be used as a KPI for this goal? List one and explain why.
• Include in your post any questions about terms in the article that you didn’t understand.

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