Social media strategies can be a vital part of a marketer’s promotional plan.  This week you will write a 500-word blog for the hypothetical business that  you created for this course.  The content will build on the message,  only with more detail to engage your target audience.

 Boma Health Solutions  (business that was created for this course)

• First, to increase the “searchability” of your business, you will need to  incorporate key words into your blog. A key word is a word(s) that your  consumer will use to search for a business.  Choose 5 specific key  words that are relevant to your business.  More specific and targeted  key words will help your consumer find you faster and more efficiently.  Tell us what these 5 key words are.

• Second,  choose a topic that is relevant to your target audience that is  engaging but NOT SELLING.  What do they need to know?  What do they want  to know?  How can your blog provide value to your target customer?

• Third,  start writing.  Incorporate all 5 of your keywords in your blog.   Incorporate other quality information in your blog, remember to give credit to the original author and include a link in your blog. Show your thought leadership here to tell your customers something they may not already know.  Remember that you are not selling. You are having a conversation that should be interesting enough to encourage your target  customer to learn more about your hypothetical business.

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